RD100 logo 2012Procrastination is a common human condition. What student has not finished a homework assignment on the morning school bus ride? The malls are not jammed on Christmas Eve because people want to go for a stroll. Even the post office stays open late on tax day to accommodate last minute filers.

This time of year, the editors of R&D Magazine witness another type of last minute rush: Submissions for the R&D 100 Awards. Due to multiple requests for more time, we have extended the submission deadline for the 2012 R&D 100 Awards to April 30, 2012, at 11:59 pm, eastern U.S. time. This is the FINAL DEADLINE. We cannot accept entries after that time.

The entry application does require an investment of time and effort to document the qualifications of the technology. This project cannot be completed at the last minute. We recommend that you get started today.

Over the years, the editors of R&D Magazine have read thousands of entries and answered thousands of questions. Here’s some advice for completing your entry.

Editor’s Advice No. 1: The entry is a written document, (typically 10 to 20 pages in length) that details development history, primary functions, methods of operation, scientific theories behind the technology, the materials, composition, construction, or mechanism of action, and product price. Supporting information—scientific papers, images, videos, testimonials—is encouraged.

Editors' Advice No. 2: Answer all of the questions in a clear, concise, and objective manner. Do not write the entry as an advertisement or marketing brochure. Write the document as an informative, scientific report that will be read by very busy judges.

Editor’s Advice No. 3:One of the most important elements of an R&D 100 entry is the Product Comparison. This section should show, in table form, how your product compares to existing products in crucial technology areas. This section should give the judges a quick overview of how your product beats the competition.

Editor’s Advice No. 4: The judges also want to know a product's limitations. If you say the product has no shortcomings, expect the judges to be skeptical about your entry.

Editor’s Advice No. 5: Lots of people wait until the last minute, causing a an upload traffic jam as the deadline approaches. To ensure a smooth entry process, enter early!

The competition is open to any new technical product or process that was launched—first available for purchase or licensing—between Jan. 1, 2011, and Dec. 31, 2011. Proof-of-concept prototypes do not qualify; the submitted entry must be in working, marketable condition. Products requiring regulatory approval, such as drugs and medical devices, must have completed all trials and received approval for marketing by a governing regulatory authority such as the U.S. Food and Drug Administration or international counterparts.

Benefits of winning an R&D 100 Award
Winning an R&D 100 Award can provide a new product with important benefits:

• Publication of product description on
• Profile of the winning technology in the special commemorative R&D 100 Awards issue of R&D Magazine, published in September 2012
• Presentation of the award at R&D 100 Awards Banquet, a black-tie gala on Nov. 1, 2012 at the Renaissance SeaWorld Orlando Resort Hotel in Orlando, Fla.
• Winners gain the important initial push to compete in the marketplace.
• The award provides a mark of excellence known to industry, government, and consumers.

To Enter
Entrants must download an official 2012 R&D 100 AWARDS ENTRY FORM from the R&D 100 Awards section of our Website. Complete the form and provide documented evidence of the science, materials, and mechanics supporting the technology. The awards are open to industry, academia, and government-sponsored research.

For complete details, more tips, and information about the awards, view these online guides:

How to Win an R&D 100 Award
10 Most Common R&D 100 Questions
• Download the 2012 R&D 100 AWARDS ENTRY FORM from the R&D 100 Awards section of our Website.

Technical experts enlisted from industry, academy, and publicly funded laboratories—as well as the editors of R&D Magazine—judge the entries. Winners will be notified on or about June 13, 2012.

Reminder: The deadline for entries is April 30, 2012 at 11:59 pm, eastern U.S. time. All entries must be submitted electronically using the 2012 R&D 100 Awards Entry Formfrom the R&D 100 Awards section of our Web site.

If you have any questions, please contact us at or call Senior Editor Paul Livingstone at 973-920-7032.