Utilities, Apr 13
How do you attract the best and brightest? How do you retain the best
and brightest? From ATT's Bell Labs, to Xerox's PARC, to Apple's campus
in Cupertino, to Google's Googleplex, the business campus has been an
intangible aid in attracting and retaining bright people and fostering
creativity. In today's world, universities are recognizing the campus as
a potent physical symbol of the institution’s "brand" in recruitment.
Lab planning: Asking the right questions
Lab Engineering, Apr 13