Toyota hopes to reduce losses with China sales

Posted In: Manufacturing

By YURI KAGEYAMA - AP Business Writer - Associated Press

Monday, November 2, 2009

Loading...

Toyota Motor Corp., the world's top automaker, reports earnings for the fiscal second quarter on Thursday. The following is a summary of key developments and analyst opinion related to the period.

OVERVIEW: Toyota posted its worst ever loss in the financial year ended March, and is expecting the flow of red ink to continue this fiscal year. Adding to the automaker's crisis is an investigation into floor mats in its vehicles sold in the U.S., which are suspected of jamming the gas pedal and causing crashes. The problem is likely to affect 3.8 million vehicles, including its top-selling Camry. A recall could be costly, and it could also damage Toyota's pristine image for quality. Toyota has declined comment except to say it is fully cooperating with U.S. authorities in an ongoing investigation. On the bright side, Toyota is benefiting from strong sales in China and other emerging markets. Demand is surging for its Prius hybrid in Japan, thanks to tax breaks and government incentives.

BY THE NUMBERS: Toyota is expecting a 450 billion yen ($5 billion) loss for the fiscal year through March 2010, worse than the 350 billion yen ($3.9 billion) loss in the previous fiscal year. Like other Japanese exporters, Toyota is hurt by a strong yen. The dollar has recently hovered around 90 yen. Akio Toyoda, grandson of the company's founder who became president this year, has vowed to avoid a third straight year of red ink.

ANALYST TAKE: Toshiro Yoshinaga, analyst with Aizawa Securities Co. in Tokyo, warns Toyota will likely remain in the red for the fiscal year because of the global slump. But he credits Toyoda for bringing the ranks together for speedier decision-making, including a key push on electric vehicles. "Up to now, Toyota was a winner in gasoline engine cars. It was also a winner in advanced gasoline cars called hybrids," he said. "Now under Toyoda's policy, it can hope to be a winner in electric cars." Toyota is promising electric vehicles by 2012.

WHAT'S AHEAD: A big unknown hanging over Toyota is the U.S. investigation into faulty floor mats. Toyota is counting on its strength in hybrid technology, and recently introduced another hybrid-only model called Sai for the Japanese market. Besides pushing a green image, the company is also aggressively planning new sportscars, such as the super-expensive Lexus LFA and the more affordable Toyota FT-86. Such offerings underline Toyota's ambitions to become a global premium brand. Also critical are efforts to offset sluggish North American sales by grabbing market share in China and other growth markets.

STOCK PERFORMANCE: Toyota shares were down 2.5 percent at 3,570 yen Monday in Tokyo. They slipped to 2,000 yen ($22) levels earlier this year but have since gradually recovered.

JOIN THE DISCUSSION
Rate Article:  Average 0 out of 5
Register or log in to comment on this article!

0 Comments

Add Comment

Text Only 2000 character limit

Page 1 of 1

New To Market

more

Submersible FlowCAM catches particle images and data in-situ and real-time
Submersible FlowCAM catches particle images and data in-situ and real-time

Fluid Imaging Technologies recently introduced its Submersible FlowCAM particle and cell imaging and analysis system at Ocean Sciences 2010 in Portland, Ore. The remote sensing platform can be used for continuous, unattended monitoring tethered to research vessels or autonomous submersibles.

Daytime running light has just two LEDs

The new OSTAR Compact LED from OSRAM has been developed specifically for use in vehicle headlights. Despite drawing just 5 W, the device provides 300 lumens of power and meets ECE/SAE color binning requirements for use on motor vehicles.

Tools & Technology

more

Benchtop NMR analyzer
Benchtop NMR analyzer

Oxford Instruments America, Inc.’s Magnetic Resonance Group released the second generation of its MQC analyzers.

Software solution for microarray image analysis

BioDiscovery Inc. released ImaGene 9.0 for microarray image analysis. The new features include improved memory performance for the latest high density arrays, streamlined processing pipeline focused on image quantification and intensity extraction, and new modular design with options to add modules for analysis of gene/miRNA expression or CGH data.

Advertisement

Advertisement