The
BASF brand is
about to become more visible now for BASF's polyurethane customers
all over the world. With the launch of the new Polyurethane
Solutions brand and associated harmonization of branding across
European affiliates, BASF showcases the benefits of the global
Verbund for PU customers: Polyurethane Solutions stands for
customer focus, innovation, flexibility, consulting and problem
solving expertise, and excellent product quality from a global
network of more than 35 BASF system houses.
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| The new brand will be visible on the title page
of a PUR customer magazine. |
Customers all over the world experience first hand the company's
customized consulting and development services in polyurethane
systems and specialties whenever they do business with BASF's
polyurethanes specialists. Polyurethane Solutions brings BASF close
to the customer, providing local support to help customers become
even more successful. "It also gives customers all over the world
access to BASF's expertise, problem-solving skills and extensive
presence in many key industries," comments Jacques Delmoitiez, head
of BASF Polyurethanes division.
The new branding intensifies BASF's market presence in
polyurethanes and harmonizes branding for the BASF affiliate
Elastogran GmbH in Europe by using the BASF corporate brand for all
Elastogran sites. BASF will continue to use the Elastogran name to
market polyurethane services in Europe in the PU Solutions
Elastogran brand.
"BASF is not only a reliable globally leading manufacturer of PU
basic products, but also offers customers in every part of the
world the support they need to optimize product performance,
especially regarding customized PU system solutions," Jacques
Delmoitiez continues. "Our customers benefit from the wide-ranging
applications and positive features of polyurethane as a specialty
plastic - as well as BASF's extensive global knowledge and
experience."
In the highly service-oriented polyurethane systems and
specialties business, experience and expertise are what customers
require. With its network of system houses, BASF offers fast local
support in the development of individual solutions, including
technical service, sales and marketing. BASF ensures reliable
supply of basic polyurethane products like MDI, TDI and polyols on
a global scale from the company's world-scale plants.
Polyurethanes are used in a vast range of products. They make
life more convenient, safer and enjoyable - and help save energy on
a sustainable basis. Polyurethanes enable architects to design
buildings with better insulation and allow car manufacturers to
build more attractive, lighter-weight vehicles. BASF's PU customers
also include top suppliers of sport and leisure footwear,
mattresses, household appliances and sports equipment.
BASF is the leading supplier of polyurethane basic products,
systems and specialties. With its global network of more than 35
polyurethane system houses and its comprehensive product and
service portfolio, BASF is the preferred partner of its customers
in many industries. With its world-scale plants BASF secures its
leading market position in the manufacture of polyurethane basic
products in all regions of the world.
SOURCE
