Cahners Business Information Online Advertising Contract
Period* begins the date materials are posted to the appropriate web
site or no later than 30 days after the insertion order is signed. The
advertiser will supply materials, according to Cahners Business Information
online advertising specifications, by the customer material commitment date**
or 30 days after the date on the insertion order. If materials are not sent
within 30 days, a banner consisting of the company logo will be created and
posted and be replaced upon the receipt of materials.
All banner and keyword positions are sold on a first
come/first served basis. A signed insertion order is required to guarantee
positions on Cahners Business Information web sites.
All banner ads may be updated once per quarter at no charge.
All rates are subject to change upon notice from Cahners
Business Information. CBI reserves the right to hold advertisers and/or their
advertising agency jointly and severally liable for such monies that are due
and payable to CBI. The advertiser and agency assume all liability for all
content (including text, representations, illustrations, graphics, charts,
trademarks or other copyrighted matter) of all material.
The Publisher reserves the right to reject advertising, which
it feels, is not in keeping with the web site’s standards. The Publisher
shall not be responsible or liable for loss of profit, loss of business or any
other consequential damages as a result of any error or omission in or of an
advertisement. The Publisher is not liable for any failure or technical issues
that limit access to the web site.
Cahners makes no representations as to the accuracy of the
content of advertiser’s material.
Advertiser will be invoiced in full upon the commencement of
the Contract Period. Terms net 30 days.
Cancellation Policy: Cancellations will not be allowed after
Customer Material Commitment Date has passed, or 60 days from signing of
contract, whichever comes first.
*Contract Period is the duration of
the online sponsorship program (see date on front of contract).
**Customer Material Commitment Date
is the date that the customer agrees to supply advertising materials to Cahners
Business Information (see date on front of contract).
Privacy is overrated
July 22, 2008I constantly delete my browser history, temporary Internet files, and cookies almost daily in hopes that I can keep my Internet use private. I am hoping that hackers and advertisers (pop ups, etc) are not able to track me down. But according to Steven Rambam, director of the Pallorium investigative agency, any photos, blogs, or web searches that I compose on the Internet are available for anyone who is willing to pay.
Rambam recently spoke at the Last HOPE (Hackers on Planet Earth) conference this past Saturday and discussed the simple ways he looks for people on the Internet. He uses various sources such as social networking sites and marketing databases to find peoples’ basic information and buying habits. He also states that peoples’ Web and computer activities are being stored as data by technology companies and can be easily connected to them.
Maybe people like Rambam are just doing their job, but what about all the other hackers out there? How do we protect ourselves from them? There are products available, such as SurfShield, which allows you to surf the Internet without any saved browser history. Another product, Safeguard, deletes your cookies, browser history, files, etc., without leaving a trace behind. If you are not looking to buy any products, InsideCRM has created a list of 50 ways to keep your privacy online, including a list of more tools to protect yourself.
But maybe having all this access to personal information may not be that bad. The Federal Trade Commission stated that with wide access to personal information online “it is easier for law enforcement to track down criminals [and] for banks to prevent fraud.” But if these criminals are using products to protect their privacy, how is law enforcement supposed to track them? And what if the innocent Internet users who are without privacy protection are the ones who fall victim to identity theft? As the Internet and technology become more advanced, there has to be a line drawn between private and public information, and that line should be drawn by the user.
